Peyman Parham Al Awadhi has over 24 years of Marketing and Communications experience, including various senior-level positions in Middle East based multi-national companies, as well as UAE government entities. Before being named CEO of the New Media Academy, he was the Senior Vice-President for Marketing and Communications at the Dubai International Financial Centre, leading the transition of the organization into Digital Media and Content Marketing.
Prior to that, he founded and managed Barza New Media, a digitally driven boutique-style consultancy that specialized in the production of social media driven reality content, with particular focus on Arabic-centric topics. He was also the co-founder of Qabeela.tv with his brother Mohamed. Together they produced, directed and hosted the award-winning social travel show Peeta Planet, which was the first ever blended Social TV show in the world. The show was powered by Google and supported by twofour54.
In 2009, Al Awadhi became the first Emirati government employee to win the prestigious Communicator of the Year Award from the Middle East PR Association, and in February 2020 he was voted in its Executive Board.
He was chosen as one of The 40 Most Influential Emiratis Under 40 during the UAE's 40th National Day celebrations. He was also featured on the Forbes Middle East list of 50 Impactful Marketing and Communications Professionals in The Middle East in 2020.
Al Awadhi graduated with a bachelor’s degree of Business Administration degree in Marketing from the University of Houston.