Waleed Shah is a chemical engineer turned photographer. He has worked with the finest establishments in the industry, talented local and international artists as well as brands. His journey got recognized by Fujifilm Middle East which led to him becoming an official Fuji-X-photographer. He started a series, 'Rock Your Ugly,' confronting toxic beauty standards and exploring the intersection between physical and mental health through a series of portraits and stories. The series is now a globally published book. He later went on to makefun of societal norms with his project, Magazine Cover. He also shot portraits of freelancers and entrepreneurs to help them navigate the economic downturn post-COVID Pandemic under a project titled Mowjood.