Zahra Abdalla considers herself a modern-day Bedouin. The half-Iranian and half-Sudanese cookbook author, entrepreneur and social media influencer was born in London, England and lived in various cities across the world including Khartoum, Riyadh, Vancouver and London, before moving to Dubai and calling it home for the past 17 years.
Her culinary journey started with her online blog in 2010 and soon thereafter she presented her own cooking shows on MBC3, and hosted the fourth season of a food and travel documentary show called Maggi Diaries on MBC1.
Working from her studio, Zahra develops and creates modern interpretations of Middle Eastern recipes, inspired by her childhood, flavours of the region and her travels. For Zahra, food is her artistry as well as therapy, and a medium through which long-forgotten memories can be brought back to life or new ones can be made. Zahra is a keen advocate of sustainability and the importance of being mindful in how we source our food, prepare our food and eat our food.
In additional to her public roles, Zahra is an avid food entrepreneur that has launched Zahra’s Kitchen, a retail frozen food range, and Picniq, a Persian-inspired Kebab eatery.
Zahra is married and has three young boys and a little puppy. She loves to travel, stay fit and collect art when she is not obsessing over new recipes.