Essential Skills Masterclass: Bookselling – What Works

Essential Skills Masterclass: Bookselling – What Works

Sunday 3 March, 9am-10.30am

Al Amwaj, InterContinental, DFC

Join this masterclass with bookseller, author and publisher Bothayna Al-Essa on how to maximize book sales, through both retailers and other channels. It will look at the most effective marketing platforms and events that publishers can activate, and how to encourage readers to engage with authors and buy more books.

Bothayna Al-Essa is the award-winning founder of the Takween platform, publishing house and bookshop, and author of over a dozen books.

Language: Arabic with English translation
AED 200Foundation Friend: AED 180

All prices are inclusive of VAT

Language: Arabic, English
Session No. 852 
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